PR, PUblicity and Media
Editors, bloggers & instagrammers' expectations are constantly changing.
STRATEGIC PR PLANNING
Let me tell your story!
After you've truly cemented your key brand positioning (click here for more info on that), let's sit down and work out who we need to engage with - whether that is your internal staff, a famous instagrammer - often referred to as influencers - or particularly great publication you desire to be in.
I will advice on who these people and platforms might be, followed by a well-defined, tailored and sustainable schedule of news activations that correspond with or inspire marketing campaigns.
EARNED MEDIA & INFLUENCER ENGAGEMENT
Traditional press alongside influencers (bloggers, instagrammers, etc) continue to provide effective vehicles to spread the word. My job is to earn that media at no cost to you, in other words free coverage which equates to free advertising.
As a journalist and PR consultant for 20+ years I have great insider knowledge and key relationships to help you engage with editors, reporters and influencers.
I can advise on how well your news will be received, pitch to the media on your behalf, and execute a press release.
Need help identifying and engaging with influencers and brand advocates? I can do that too.
And, if you're just looking for a basic press release, I can help with that too.